Chief editor Trend magazine, spirit enthusiast
Jeroen Kuypers studied history, though he works as a journalist. He is chief editor of Trend, the Dutch/Flamish trade journal for cooking stores and others with an interest for food and drinks. All drinks, be it with or without alcohol, have a cultural component. This cultural component is for Jeroen at least equally interesting as the aspect of taste. We drink to enjoy, as well the drink as each other.